Service Business Analysis
Most of the industry analysis is contained in the Competetive Comparison section to give the reader the idea of the competitive nature of the industry, its opportunities and threats, and the company’s flexibility in pricing, delivery time and quality of service. Matimba Transport & Logistics Limited exists in a purely competitive market that faces virtually unlimited comparisons and high demand and standards. The ability of the company to differentiate its services or enter into a niche market is limited. The company will engage in a low-cost leadership strategy while maintaining a suitable level of quality.
In the transporting contract industry, there are a limited number of large firms that compete for the largest contracts (owned by South Africans & Zambians), and a vast number of smaller companies fight for the remaining contracts. Within the largest company second, market consolidation is always a threat.
Zambia being an inland country neighbor to Port countries such as Tanzania, South Africa and Mozambique, opens big doors to segment: Segment of Transit cargo and Segment of Local cargos. Each of the two market segments has similar needs and trends, we as Matimba Transport & Logistics Limited have the responsibility to respond to the demand in a high level of satisfaction of our clientele inland so as abroad.